RogerWilloughbyisconsideredtobealeadingexpertonsportsfishing.He'swrittenbooksonthesubjectandislovedbyhiscustomersinthesportinggoodsdepartmentatAbercrombieandFitch,whereheworks.There'sonlyoneproblemhowever:he'sneverbeenfishinginhislife.Whenthestoreownerentershiminafishingcontest,mayhemensues.